This book caught my attention because it made me wonder if there truly is a science to what attracts our attention or if we are making a conscious decision when we select one product or brand over another.
This book is full of stories that clearly illustrate each of the author's points. It really makes you stop and think about the psychology of what makes a hit. As consumers, how much do you truly know about what you want in a product? There are numerous factors that go into the science of whether a product will be a hit or a dud.
Eye-opening, and thought-provoking.